Monday, September 08, 2008

**New EDT: I Am King

Sean Combs will launch a new perfume for men called I Am King in December 2008, first in the US and UK. Before anyone starts thinking it's all about diva P Diddy, Combs makes sure to stress that the name of his new fragrance is a mantra of self-affirmation, a reflection of politico-social ambitions and especially aimed at African-American and Latino men. Ha?!

To deflate any accusation of sexism, Sean Combs announces that an I Am Queen perfume will follow next in the fall of 2009.

The fragrance I Am King "...opens with tangerine zest, juicy orange, succulent cranberry and a proprietary Imperial French berry note. The heart is of kir royal, crème de cassis, premium Champagne and cooling Mediterranean water accord. Base notes are of key lime pie, lemon cream, rich labdanum extract, cedarwood, vetiver, white moss, sandalwood essences and clean powdery undertones."

The eau de toilette will be available in two sizes, 1.7 oz. for $57 (approx RM 200) and 3.4 oz. for $74 (RM 260) . An array of ancillary products will accompany the main scents.

u know u love me, xoxo


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